At present, all kinds of FMCG brands emerge in endlessly in the market. In order to attract consumers' attention quickly, their packaging designs are bizarre and varied. Some products pay too much attention to the characteristics of product shape and color, resulting in product packaging and brand culture. He pan believes that in any era, under any sales concept and mode, packaging design should have its own positioning and characteristics. It should be able to point out the highlights of the product, carry the product brand, and speak for the quality and characteristics of the enterprise's products, rather than follow the same pattern and imitate. The real packaging design with soul is hard to be surpassed.
Qianmiao township is a unique brand of glutinous rice wine in Guizhou Lindu liquor industry. After clarifying the needs of qianmiao township to focus on creating local brands with national characteristics, Hebian deeply excavates the Miao cultural characteristics of qianmiao Township itself, and creatively introduces Miao cultural symbols as the custom design characteristics of qianmiao township.
Miao silver headdress is the double wings of "qianmiao township" logo. The blue indigo batik and Chinese Red headband are used to tie the interesting "cloth Baotou" in the wine bottle of Miao nationality. The silver flower and small silver ring can naturally outline the customs of Miao nationality. The different shades of gradual blue are just like the short clothes and trousers of Miao people in all seasons. The design of Miao people and Miao language makes wine more emotional, more interesting and more delicious.
Wine, as a unique drink, needs to have excellent visual sense in line with the quality of wine, and needs to have its own unique scheme, rather than the same brand, similar, almost undifferentiated design and packaging.
Most of the Chinese people think that gold represents the royal culture, represents the historical precipitation, and symbolizes the status and nobility. However, the box side playfully integrates the massiness of the horn and the product positioning of the wine. By virtue of the obvious color difference between gold and black, it highlights the differences between the national culture and the royal culture, and thus endows the brand of qianmiao with a new image.
With the same brand and different wine positioning, the packaging design naturally needs one thing and one case. It's better to dig out the selling points of products simply to play with packaging and creativity. Only providing creative packaging with marketing thinking can meet the marketing needs of enterprises. Therefore, with "brand positioning + product positioning" as the basic point of design, the box not only deeply deduces the sense of national culture, but also materializes the cultural symbol language, which gives more added value to the packaging design.
Every design product of box bank has gone through the process from project approval to design and then to mass production. of course. Mass production does not mean that this design can be applied to other design schemes. Box side is more inclined to build "1v1" independently and give each product of each brand different colors.
Good design of course has its own unique style. The design method of giving each product independent character by the box will gradually lead the wine industry product design to a new era.
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