"Li Bai's poems on wine". In China's splendid civilization handed down for thousands of years, wine culture plays an important role. As a cultural symbol and spiritual heritage carrier, wine culture has given China's liquor products unpredictable brand value. Wine packaging design is in the process of interpretation of wine culture, showing the effectiveness of unlimited creativity. Throughout the market competition of liquor brands in China, before the consumers open the package and taste the first taste of the essence, the packaging design is not only one of the important symbols for consumers to distinguish the same brand products and different brands of the same kind of wine, but also an important medium for consumers to have empathy with the products and the brands carried by the products in the first time. In this regard, the box side thinks that the packaging design of wine should explore the creativity from the wine culture and corporate culture carried by the product, extract the coincidence point of the two, light up and pass it to consumers.
In response to the current concept of non excessive waste and environmental protection, after thoroughly reading the natural praise of Qian Long Ma Baijiu liquor, the box side decided to return to nature, emulating the most primitive packaging style of wine, combining the simplicity of modern people's praise, with black paint, coarse porcelain touch, red seal and firm rock as a tribute to the natural gift to fermented glutinous rice.
Taking black as the same color, the custom packaging design of Guizhou Kaiyuan Shengshi Liquor Co., Ltd. by the box Bank continues the simple style of the most refined modeling, light and shade contrast, and surface purification treatment. In the treatment of floating cloud pattern, the box bank skillfully matches Ruyi and Ganoderma lucidum modeling to interpret the value of Kaiyuan Shengshi to people's health through its beautiful implication.
China Baijiu and Tiankun liquor are always the core of Chinese culture. Baizhong Tiancheng liquor emphasizes Yin Yang and harmony, like nature itself and natural harmony. Therefore, the box side integrates the idea of "round the sky and the place" into the packaging design. As a new design way, the consumer can produce wine and understand the wine culture and recognize the spirit of the consumers. What's important is that it won't be rejected because of its peculiar design. So, in the process of inheriting China's traditional culture, the box side successfully built up a bridge between Baijiu Tiancheng liquor and consumers based on decorative and practical design requirements.
Packaging design is the core of wine brand value and image, and the premise of the first communication, second cooperation and lifelong good relationship between enterprises and consumers. With innovative techniques as the carrier and the "double culture" design method, the wine culture by the box not only makes the products more historical precipitation and identification, but also helps the enterprises to upgrade the packaging level and enhance the value-added ability of the products.
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