With the gradual upgrading of emerging consumption, the transformation of purchasing concept and the popularity of face value economy, the transmission and building of brand value has no longer adapted to the traditional and single "hard wide" mode. New consumers in the new era tend to accept more "soft" brand output and ideas. Therefore, all walks of life pay more and more attention to the strategic mode of flexible brand, and influence the consumer through the taste and temperament expressed by the brand as a whole. As an important dimension of flexible brand strategy, the four in one creative packaging mode of box side brand strategy + creative design + technology research and development + proofing production has become a powerful help for enterprises to build brand soft power.
The flexible marketing strategy of box bank is divided into "trilogy". This "first step" is based on in-depth market research and brand observation. Box side creative packaging will deeply tap the temperament and tonality of the potential market of the brand, and express the core of the brand to the greatest extent through the externalization and representativeness of the packaging. To build a best-selling product, 10000 + enterprises have witnessed the successful sales of more than 100 million packaging boxes.
"The second part" is the powerful creative design ability of the box side, and the imagination and creativity in creating packaging. With two design centers, hundreds of excellent designers and professional design experts, we set up an independent studio box side, which can provide customers with brand positioning, conceptual design and whole case planning of series product packaging design. As a perennial service provider of world top 500 enterprise brands, box side design achievements and efficiency are highly praised and recognized by customers.
On the basis of creative strength, the process support integrating new materials, new environmental protection, new anti-counterfeiting, new box type and new intelligence is the "third step" of creative landing. Besides, a high-level design, proofing and pre press service team and a perfect post press production equipment system have been established by the box side. In the process of striving to create an integrated service mode, the company has built a multi angle, all-round and in-depth enterprise model Packaging industry products to enhance the strength of enterprise marketing.
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